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Commercial Strategy Consultants


Improving competitiveness

 
 

Promise

Improving Competitiveness for industry leaders through analytics, insight and strategy

 

We are here to help clients with any commercial challenge related to growing their business, transforming their customer experience, improving their brand strategy and igniting digital transformation.

We provide actionable recommendations that are known to have solid impact on our clients’ careers and their business performance. Using the right measures of curiosity, structure, tools and processes we create clear results, and have an outstanding track record for our clients.

We believe in using the power of insights to help our clients uncover sustainable commercial opportunities for developing their businesses and brands. These opportunities can range from understanding a market context to portfolio positioning ambitions to strategy realization – but always rely on facts about markets, consumers or brands.

We help industry leaders answer their most critical commercial questions:

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contact

Morten Kjær  Managing Partner + 45 24 22 81 41  mk@whoisclay.com

Morten Kjær
Managing Partner
+ 45 24 22 81 41
mk@whoisclay.com

Morten Vaabengaard  Partner + 45 23 93 20 01  mv@whoisclay.com

Morten Vaabengaard
Partner
+ 45 23 93 20 01
mv@whoisclay.com

ADDRESS

Adelgade 12, 4. sal
DK-1304 Copenhagen
Denmark

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Services

Our services are at the core of our Clients' commercial agenda: To create profitable growth through business vision, focus and end-customer insights

 

Our business is to help our Clients understand how to act on their market opportunities. However, the world of commercial leadership has become increasingly complex: Measurability has increased. The required skill-set of employees has changed. Processes require more speed. Data is available in abundance... Consequently our services portfolio has been designed to solve the most challenging commercial business issues. 


GROWTH

MANAGEMENT

VALUE

MANAGEMENT

MARKETING

MANAGEMENT

BRAND STRATEGY                              Developing brand positioning through brand strategic driver assessment

PORTFOLIO STRATEGY                   Assessment of the market context and optimizing portfolio competitiveness

SEGMENTATION New perspectives on target Consumer & Customer segments

PRICING OPTIMIZATION                  Pricing levels and volume impacts by product and portfolio perspective     

TOUCHPOINT ATTRIBUTION                           Assessing and optimizing value creation through the Customer Journey

COMMERCIAL ROI                          Optimizing campaign efficiency by ROI and campaign dynamics assessment

OPERATING MODEL                       Providing leadership structures and commercial management tools

COMMERCIAL CAPABILITIES    Assessing, developing and delivering change and improvements

MEASUREMENT & MONITORING Ongoing performance tracking of brands, KPI’s and success delivery


For more infomation about our services, please contact us on info@whoisclay.com.

Clients

We are pleased to provide an updated Client list upon written request to info@whoisclay.com

 

WE HAVE PROFOUND EXPERIENCE WITH THE FOLLOWING INDUSTRIES:

Consumer industries:
Banking & Insurance
Cleaning & detergents
Cosmetics
Energy & utilities
Food, snack-food & beverages
Furniture & kitchens
Luxury goods
Medical devices
NGO’s
Online Marketplaces and e-commerce
Retail - concepts & stores
Telecom, TV and broadband services

B2B industries:
Building and construction
Digital business services
Engineering services
Foodservice & catering
Health care
Industrial Cleaning
Industrial high-tech
Information services
IT services
Media and information services
Payment solutions
Property & real-estate management

About

We are a team of Senior level Advisors, Analysts and Junior Associates with a proven track-record within strategy and —operations consulting

Our professional credentials lie in the fields of commercial strategy, brand strategy, and commercial acceleration – altogether fueled by analytics and insights. Amongst us we have led large marketing teams, sales forces, consulting organizations, media- and advertising agencies. To know more, get in touch on contact@whoisclay.com
 

 

Jobs

Can I come work for you?

Motivated applications from qualified applicants are always welcome on jobs@whoisclay.com